National News — 09 July 2009

Google says it has improved its search capabilities for real estate shoppers.

Its new landing page allows buyers to link directly to property and rental listings using general screens like “homes with pools in Wilmington, Del.” The 10 most relevant listings are shown with pins. Its street view lets buyers check out what the neighborhood looks like.

Mike Blumenthal, a blogger, says so far these additions have been largely ignored because Google hasn’t promoted them. “It’s indicative of Google wanting to get into real estate, but at the moment the tool is buried deep in Maps,” he says.

Google Maps continues to trail Yahoo Real Estate, Realtor.com and Trulia.com

Source: Media Daily Online, Laurie Sullivan (06/26/2009)

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