To promote their listings and services, real estate pros are turning more to online solutions. Here are some cutting-edge yet inexpensive ways to impress consumers with Web marketing.

By Michael Antoniak

As consumers turn to the Internet first in their search for property, real estate professionals continue to explore an ever-expanding array of marketing tools to capture their attention online and drive them to their Web sites.

Newer options like social networking, video, and blogging now figure prominently in the promotional strategies of many, joining such standards as virtual tours, yard signs, and direct mail campaigns.

With so many choices and so much time required to use some effectively, the challenge is to adopt the mix that speaks to your target buyers and sellers to attract new clients and win referrals. It’s half science, half trial and error.

In this guide, you’ll find:

   • Trends That Matter for Real Estate
   • Common Terms and Phrases
   • What Others Are Using
   • Shopping by Need and Budget
   • Upgrades for your Social Media Marketing