Category: National News, Resources & Tools, Technology
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Recently, WRAR was approached to participate in the first ever National REALTOR® Association Benchmark Study. The purpose of this study is to establish national performance ratings for REALTOR® Associations that can be used by any REALTOR® Association in the country to gauge how well it is currently performing against the national average for REALTOR® Associations. Performance ratings will be gathered by surveying Association members.
Not only will our results be aggregated into the national average, which will cite our participation, but it will provide us with an initial look at how you, the member, perceive all facets of your Association. This can be used as a first-step to making improvements to the products and services we offer so that we can strengthen our relationship with you. As with any survey, the more members who complete the survey, the better the information we have to work with.
Please be aware that your responses will only be seen by the independent third-party organization completing the research and will remain confidential to your Association. WRAR will only be presented aggregate results. If you experience any difficulties completing the survey, please contact Matt Braun at the Loyalty Research Center by e-mail at mbraun@loyaltyresearch.com. Thank you in advance for participating and we look forward to continuing to provide you the best possible products and services – Click Here to Take this Survey Now!
Category: Association News, National News, Resources & Tools
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Category: Governmental Affairs, National News, Resources & Tools, Videos
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Please join your Association and the thousands of REALTORS® and other associations around the country by participating in the first annual…
This is an incredible opportunity for consumers to shop for a new home while:
o Interest rates & home prices are still low
o There are lots of attainable home choices
o Expanded Homebuyer Tax Credit is still available until April 30th
We are asking that you and your offices join this effort to reach out to consumers by holding as many Open Houses as possible on Saturday and Sunday, April 10th & 11th.
Please encourage your buyers to visit and your sellers to participate. Your MLS recommends posting these Open Houses to show up on THEwilmingtonMLS.com’s Open House page. To watch a quick video tutorial on how to do this in Rapattoni, please Click Here.
The REALTOR® Store at your Association office will also be offering some special discounts on items you might need for these Open Houses.
To view these items as well as other valuable resources, key messages and tools to help you prepare for this weekend, please go to: www.wrar.com/nationwideopenhouse
Local Public Awareness TV Campaign
Earlier this week, your Association launched its first pair of TV segments on Time Warner Cable’s Cape Fear NOW (channel 18) and Carolina Homes On Demand (channel 1115 for certain subscribers).
These segments called “Get Your Tax Credit” and “Why Rent? Just Buy!” are designed to educate consumers about the local housing market, the homebuyer tax credit, why now is the time to buy and to contact a REALTOR®.
This campaign kicked-off last month with two commercials that also promote REALTORS® and the extended tax credit. They are currently airing on HGTV, Food Network, Lifetime, LMN, News 14 Carolina, Oxygen, & TLC.
We ask that you help us track the effectiveness of these campaign efforts. Please ask your clients if they’ve seen any of these TV segments or commercials and whether or not they impacted their decision to use a REALTOR® and/or buy or sell their home. Please send these comments and any other feedback to comm@wrar.com.
Thank you in advance for your enthusiasm and participation in the Open House Weekend and I look forward to great results from our Awareness Campaign.