Please join your Association and the thousands of REALTORS® and other associations around the country by participating in the first annual…
This is an incredible opportunity for consumers to shop for a new home while:
o Interest rates & home prices are still low
o There are lots of attainable home choices
o Expanded Homebuyer Tax Credit is still available until April 30th
We are asking that you and your offices join this effort to reach out to consumers by holding as many Open Houses as possible on Saturday and Sunday, April 10th & 11th.
Please encourage your buyers to visit and your sellers to participate. Your MLS recommends posting these Open Houses to show up on THEwilmingtonMLS.com’s Open House page. To watch a quick video tutorial on how to do this in Rapattoni, please Click Here.
The REALTOR® Store at your Association office will also be offering some special discounts on items you might need for these Open Houses.
To view these items as well as other valuable resources, key messages and tools to help you prepare for this weekend, please go to: www.wrar.com/nationwideopenhouse
Local Public Awareness TV Campaign
Earlier this week, your Association launched its first pair of TV segments on Time Warner Cable’s Cape Fear NOW (channel 18) and Carolina Homes On Demand (channel 1115 for certain subscribers).
These segments called “Get Your Tax Credit” and “Why Rent? Just Buy!” are designed to educate consumers about the local housing market, the homebuyer tax credit, why now is the time to buy and to contact a REALTOR®.
This campaign kicked-off last month with two commercials that also promote REALTORS® and the extended tax credit. They are currently airing on HGTV, Food Network, Lifetime, LMN, News 14 Carolina, Oxygen, & TLC.
We ask that you help us track the effectiveness of these campaign efforts. Please ask your clients if they’ve seen any of these TV segments or commercials and whether or not they impacted their decision to use a REALTOR® and/or buy or sell their home. Please send these comments and any other feedback to comm@wrar.com.
Thank you in advance for your enthusiasm and participation in the Open House Weekend and I look forward to great results from our Awareness Campaign.
